The latest AdMob metrics show smartphones accounted for nearly 3 times more usage than their relative
market share in its April 2009 Mobile Metrics Report. The report also
compares usage of mobile Web sites to usage of HTML sites on mobile
devices, finding that relative usage of both is highest on Apple and
Android devices.
Highlights from the April 2009 AdMob Mobile Metrics Report:
- While Gartner estimated global smartphone sales represented 12
percent of total device sales in 2008, 35 percent of AdMob's worldwide
ad requests in April 2009 came from smartphones. This means that
smartphones accounted for nearly 3 times more usage than their relative
market share. - The iPhone OS had 8 percent of the smartphone market, but
generated 43 percent of mobile web requests and 65 percent of HTML
usage. - The Android OS share of the smartphone market was less than 1
percent, but generated 3 percent of mobile Web requests and 9 percent
of HTML usage. - The Symbian OS had 52 percent of the smartphone market, but
generated only 36 percent of mobile Web usage and 7 percent of HTML
usage. - ·sage of mobile website greatly out paces usage of HTML sites on
smartphones running the Symbian and RIM Operating System (OS). - 24 percent of US requests were made over a Wi-Fi network. The top
five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony
PSP, HTC Dream (G1), and HTC Dash.