QuickPlay Media, unveiled the findings of its latest quarterly consumer consumption
analysis. 
The results--aggregate usage statistics from 15 representative
QuickPlay-powered services over the first quarter of 2009--reveal that
consumer demand for streaming and mobile video download content remains
strong.
The findings, compiled between January 1 and March 31, 2009, show that
the number of total live TV and video streams viewed in the first
quarter increased significantly from the previous quarter while the
number of unique streaming viewers also experienced a noticeable
increase over the same timeframe. In regard to downloads, the total
number of mobile video downloads experienced a slight increase.
Video Streams
-
Total number of live TV and video streams increased by 61% from Q4
2008 to Q1 2009 - Total number of unique viewers increased by 11% from Q4 2008 to Q1 2009
-
Average streams per user decreased slightly from 17.4 in Q4 2008 to
15.7 in Q1 2009
Video Downloads
- Total number of video downloads increased by 3% from Q4 2008 to Q1 2009.
- Average download per user rose from 6.1 in Q4 2008 to 6.3 in Q1 2009.
In addition to the figures above, consumers continued to show their
preferences when it comes to the types of content they stream and
download. News remained the most popular category for live streaming on
mobile, while sports made a jump into second place.
"What the first quarter shows us is that interest in mobile TV and video
remains strong," said Wayne Purboo, president and CEO, QuickPlay Media.
"As demonstrated by the tremendous interest in our recently released
PrimeTime2Go service, it is clear that mobile devices are becoming
firmly established as a source of high-quality entertainment for
consumers on the go."
"The positive results demonstrated by QuickPlay Media are consistent
with our research that suggests mobile TV and video services will
continue to grow at a steady pace, with the most popular categories
being news, sports and music," said Lewis Ward, research manager,
wireless communications research at IDC. "The significant reach of
QuickPlay's services across carriers and their broad selection of
content from leading media companies has allowed the company to maintain
its rapid evolution even in a tough economy."