A new NPD Group study shows the main
reasons consumers do not want to purchase an iPhone, "high price" was
the second-leading reason (42 percent) after "lack of interest" (55
percent).
Based on consumer tracking information reported in NPD's "iPhone
Opportunity and Demand" report:
- One in five mobile phone owners say
they want to purchase an iPhone, but have not yet done so. - Data plan pricing and exclusivity remain key obstacles
for iPhone adoption. - Reasons for not purchasing
an iPhone, 18 percent of consumers who have not purchased an iPhone
cited the expense of the data plan, while 21 percent said they didn't
want to switch carriers.
According to NPD's director of industry analysis, Ross Rubin,
"The iPhone 3G's original price of $199 set a smartphone benchmark.
Halving that price to $99, while adding more features, should
significantly expand the market for Apple's smartphone."
According to NPD's director of industry analysis, Ross Rubin,
"The iPhone 3G's original price of $199 set a smartphone benchmark.
Halving that price to $99, while adding more features, should
significantly expand the market for Apple's smartphone."
"Many potential iPhone buyers are looking past lower device prices
to recognize the greater expense of a two-year monthly data plan
commitment," Rubin said. "Furthermore, customers of other carriers,
particularly Verizon Wireless, are unwilling to make the perceived
compromises that might come with switching to AT&T."
Methodology: Information in NPD's "iPhone Opportunity and Demand - A
Consumer Perspective" report is based on an online survey of a
nationally representative sample of 1,579 U.S. adults. Results are
projected to represent the entire population of Internet-using adult
consumers. Note: Sales figures do not include corporate/enterprise
mobile phone sales.