Four out of ten Blackberry and other smartphone users would
switch to Apple's iPhone, as their next smartphone purchase, according
to a recent survey conducted by Crowd Science.
On the other
hand, only 14% of non-Blackberry smartphone users would switch to a
Blackberry for their next purchase. Meanwhile, a vast majority of
iPhone users (82%) are loyal to the iPhone brand.
- iPhone users outpace other smartphone owners in their use of a wide
variety of phone functions - ranging from Internet and email to music,
WiFi and GPS. - Compared with Blackberry users, iPhone users report a significantly
higher overall satisfaction level with their phone. In particular,
iPhone users are more satisfied than other smartphone users with their
phones' screen size, navigation, availability of add-ons, and video
playback. - A large majority of smartphone owners (71%) use them for both
business and personal usages, with only 3% using them for business
alone.
"These results reflect the great challenges Blackberry faces in
stemming the iPhone stampede," said John Martin, CEO of Crowd Science.
"They are also a great example of the kind of insight that can be
gleaned when rigorous sampling and research techniques are applied to
online populations," said John Martin. "In the days ahead, we'll lean
on our research platform and continue to gauge the mindset of
smartphone users and address the changing mobile landscape, including
the Palm Pre, the iPhone 3G S and other up-to-the-minute developments."
This study was conducted across the Crowd Science open research
network, a group of websites from a wide range of topic areas serving
over 20 million unique visitors profiled by Crowd Science's audience
measurement technology. Through random probability sampling,
respondents aged 14 years and older were invited to participate. Those
accepting the invitation comprised the final sample of study
participants. Data collection was conducted from May 19 to June 8,
2009.