Hasbro, announced that more than a dozen of
its popular toy and game properties will land on various video
game platforms in the second half of this year through licensing
alliances with video game leaders. Here's the scoup on what mobile games will be coming from these alliances.
This summer will kick off with major action and adventure based on
the launch of Activision's TRANSFORMERS: REVENGE OF THE FALLEN, Glu Mobile will release the game on a variety of mobile devices as well as a mini-application on the iPhone.
EA
will in August launch G.I. JOE The
Rise of Cobra on the Xbox 360, PLAYSTATION3, Wii, PlayStation2, PSP,
Nintendo DS and mobile devices.
For board game fans, EA will relase
BATTLESHIP, YAHTZEE, CONNECT 4, SCRABBLE, BOGGLE and SORRY! CRANIUM, YAHTZEE, THE GAME OF LIFE, and CLUE in a variety of mobile formats.
"Through our strategic alliances with the world's most talented
video game developers and publishers such as EA, Hasbro has continued
to re-invent the play experience of its brands in a way that is
meaningful to today's digital consumer," said Mark Blecher, Senior Vice
President and General Manager of Digital Media and Gaming at Hasbro
Recognizing that every gamer needs cool gear, PDP will create a new
line of Hasbro-branded video gaming accessories and products for the
Wii, Nintendo DS, Xbox 360, PLAYSTATION3, PlayStation2, iPod and a
variety of mobile phones. Licensed accessories will feature
TRANSFORMERS and G.I.JOE in support of the movie and video game launches this summer as well as LITTLEST PET SHOP and NERF.