The Mobile Advocacy Coalition (http://www.mobileac.org) was formed in June 2009, in response to the Court of Appeals for the Ninth Circuit's ruling in Satterfield v. Simon & Schuster, Inc.
They claim that the Court's decision to remand includes instructions that twist the
meaning of the Telephone Consumer Protection Act of 1991 in a way that
imperils the entire mobile marketing industry.
According to the
decision, any computer that sends texts is effectively considered an
auto dialer, which puts any mobile marketing campaign on the wrong side
of the law.
MAC is comprised of mobile marketing firms, mobile software providers,
and SMS aggregators, all working together to lobby the FCC.