FLO TV will expand its service nationwide following the DTV transition on June 12, which frees up broadband spectrum for its dedicated network.
FLO TV
will expand into 39 new markets, offering its service to an additional
60 million customers with a total reach of more than 100 major markets
and more than 200 million potential consumers nationwide by the end of
2009. This will complete FLO TV's creation
of the only dedicated, linear, live mobile TV network, allowing
consumers to access broadcast-quality news, sports and entertainment on
their mobile devices.
Fifteen new markets will go live immediately following the DTV
transition on June 12, bringing service to major markets such as
Boston, Houston, Miami and San Francisco, while others will follow
throughout the year. In addition to adding new markets, immediately
upon the transition, FLO TV also will expand service in existing markets including Chicago, Los Angeles, New York and Washington, DC.
The FLO TV service is delivered using a
technology that delivers video over the company's own dedicated mobile
network, offering full-length simulcast and time-shifted programming
from some of the world's top entertainment brands.
"The DTV transition is a milestone for TV lovers everywhere; with the completion of FLO TV's
nationwide network, consumers across the country now have the ability
to watch TV on the go with the same high quality they'd expect in their
living rooms," said Bill Stone, president of FLO TV. "With this national coverage, we are poised to take on the next level of consumer engagement by bringing the FLO TV service to customers on multiple entertainment devices beyond the mobile phone."
In January, FLO TV announced that it has
teamed with Audiovox, the marketer of automotive entertainment systems,
to be the exclusive supplier of in-vehicle units that will work with a
car's existing video viewing equipment to enable passengers to watch FLO TV in their cars. In addition, Audiovox also will produce the only FLO TV-ready
overhead drop down video as well as head rest systems units in the
market. Continued cooperation with leading companies will ensure that FLO TV is available to consumers across multiple platforms in conjunction with the expansion in service coverage.
The FLO TV service is available on the top two U.S. wireless carriers, including AT&T as AT&T Mobile TV. To learn more about FLO TV, please visit http://www.flotv.com.