Sony Ericsson y unveiled two new GreenHeart handsets, showing their commitment to taking a lead on environmental
sustainability by driving green innovation.
The GreenHeart program launches
with two flagship products - the C901 GreenHeart and
Naite- plus the MH300 GreenHeart.
Both new GreenHeart phones build on Sony Ericsson's industry
leading 'green core', the result of a long standing commitment to
eliminate the use of hazardous chemicals from the product design and
manufacturing process.
The first flagship product to be launched, the C901 GreenHeart, will
include an electronic, in-phone manual to replace the standard paper
version, saving over 90% in paper and reducing the environmental impact
of transporting the final product through more compact packaging. The
C901 GreenHeart phone casing is made from a minimum of 50% recycled
plastics and includes an optimised display light sensor that uses less
energy. The phone is colored with waterborne paint that lowers
exposure to Volatile Organic Compounds (VOC).
The C901 GreenHeart will ship with the MH300 GreenHeart headset,
one of the greenest headsets available, made up of 100% recycled
plastics in 4 out of 5 hard plastic parts and far exceeding legal
environmental requirements.
As well as featuring many of the innovations showcased in the C901
GreenHeart, Naite will come to market with a low-power charger, the
EP300 GreenHeart charger, one of the first of its kind to be
introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeart and Naite is reduced by 15%.
The first GreenHeart pioneer phone, the C901 GreenHeart will also
include a WalkMate application, letting users really walk the talk
about being more eco-friendly by comparing the steps they take with the
equivalent journey travelled by car. And Naite includes an Ecomate
application helping users make greener choices in their everyday life
as well as a Carbon Footprint Calculator to show you how much CO² you are saving when you walk instead of taking the car.
“Building on the established heritage of our parent companies, Sony
Ericsson has worked continuously to become an industry leader in the
area of removing harmful substances from the core of its phones and in
creating industry leading energy efficiency chargers,” said Dick
Komiyama, President, Sony Ericsson. “Today we are announcing the next
step in our sustainability strategy - the GreenHeart pioneer products
- which launch with two innovative new phones and a commitment to roll
out these innovations across the broader portfolio in 2010 and 2011,
allowing us to build a more sustainable business.”
Sony Ericsson will use the product innovations in its new
GreenHeart pioneer products to ‘green’ its full product portfolio
going forward with the aim of setting a new benchmark in sustainability
for the entire mobile phone industry. The GreenHeart handsets will
play a key role in Sony Ericsson’s newly invigorated product portfolio
strategy.