The iPhone 3GS made the best sales day ever for AT&T according to leaked internal memo. In three days, one million iPhone 3GS units were sold. Hundreds of thousands of pre-orders were logged.
AT&T's liberal upgrade requirements probably contributed to the success because it was two years from the first launch and iPhone users who had hot upgraded were ready for a change
Here's what the internal memo reported:
iLaunch day 2009 was one for the record books, as AT&T customers
scrambled to get their hands on the fastest, most powerful iPhone yet.Here's a look at some of the milestones we achieved:
- Best-ever sales day in our retail stores
- Second-largest traffic day in our retail stores
- Most transactions processed via our IT systems in a single day
- Most upgrade eligibility checks in a single day
- Largest order day in att.com history
- Largest features sales day in att.com history
On this year's launch day, iPhone sales exceeded sales recorded on
2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008-all
heavy-volume sales days. In fact, this year we surpassed 2008's launch
day sales at about noon Central time, and sustained our previous peak
hour record, also set in 2008, for 11 straight hours.