Major League Soccer, the U.S. Soccer Federation and AT&T announced that
AT&T will be the official communications services sponsor of MLS
and the U.S. Men's and Women's National Teams.
As part of the
multi-year agreement, AT&T is the title sponsor of the AT&T MLS
All-Star Game, and in the future will enhance the soccer experience for
fans by delivering exclusive content across the wireless device, TV,
and PC. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page.http://fanzone.att.net
This agreement builds upon AT&T's existing sponsorship of the
Mexican National Team and InterLiga, a Mexican club tournament that
takes place on American soil.
For more information on AT&T's sponsorship of MLS and the U.S. Men's and Women's Soccer Teams, please visit: . http://fanzone.att.net
"We're pleased to associate our brand with this world-class game
that's arguably the most popular sport around the globe," said David
Christopher, chief marketing officer, AT&T Mobility and Consumer
Markets. "We look forward to working closely with Major League Soccer
and the U.S. Men's and Women's National Teams to better connect soccer
fans around the world to the excitement of the game through our leading
edge technology and platforms - AT&T mobility, broadband, voice and
video services."
As the title sponsor of the 14th annual MLS All-Star Game,
AT&T's logo will be placed on the front of players' jerseys and on
in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah.
AT&T will also have the ability to deliver behind-the-scenes
content, including post-game highlights, player profiles and
interviews, goal of the week and more, to AT&T U-Verse(SM) TV,
AT&T MediaNet, CV mobile video and online at . Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page.http://fanzone.att.net
"We are thrilled to welcome AT&T to Major League Soccer and look
forward to working with them as the official communications services
partner and title sponsor of these epic soccer events," said Kathy
Carter, executive vice president of Soccer United Marketing. "With
AT&T providing exclusive content and technology enhancements, this
new agreement will truly change the game-watching experience for fans -
both on and off the field."