Independent mobile and web content platform Babelgum and Funny or Die announced an exclusive, wireless licensing agreement to bring Funny or Die videos to mobile platforms.
The agreement will bring new and library Funny or Die content to mobile users everywhere over the next two years. Plans include offering mobile users a stand-alone Funny or Die-branded iPhone application, as well as including Funny or Die content in all current and future Babelgum applications.
In addition, the Comedy channel on the Babelgum website ( www.babelgum.com/channel/comedy ) will include a Funny or Die branded section that will contain new content after Funny or Die premieres it on its website ( www.funnyordie.com ), along with favorites from the Funny or Die library including The Landlord, Good Cop Baby Cop, Denise Richards' Funbags, and other top-rated videos.
"We are excited to showcase our content in Babelgum's innovative wireless applications," said Dick Glover, CEO of Funny or Die. "Funny or Die has become the leading Internet comedy video destination and Babelgum is the perfect partner for bringing our content to mobile users throughout the world."
"Our alignment with Funny Or Die further secures our position as a trusted source for smart comedy," said Amber J. Lawson, Publisher of Babelgum's Comedy Channel. "Our position as Funny or Die's mobile provider offers a unique opportunity to our loyal Babelgum audience, and to an entirely new audience who will now be able to experience our mobile application."
This initiative was developed by the Babelgum management team with the support of Massimo Armanini of Babelgum's Board. Amber J. Lawson, the new Publisher of Babelgum's Comedy Channel, made the announcement Wednesday night at Palihouse Holloway in West Hollywood at an intimate VIP event.
Babelgum's innovative content proposition is specifically programmed with the US audience in mind. Babelgum web and mobile are comprised of independent and mainstream programming, as well as exclusive original productions. The entire editorial team is driven by professional publishers who scout and select programming for the following channels: Music, Smart Comedy, Film, Our Earth (dedicated to nature and the environment) and Metropolis (all about urban culture and trends).