Millennial Media's Scorecard for Mobile Advertising Reach and Targeting (SMART) for June has been released with new figures. The iPhone remained number one handset, while the Samsung Instinct came in at number two which many believe is due to the Sprint Everything plan. BlackBerry Curve came in third.
U.S. Mobile Internet increased
to 59.8M users; Millennial Media now reaches 74% of the mobile internet
or 44.2M users, according to Nielsen.
Popular Devices:
- 68% increase in iPhone & iPod Touch impressions on Millennial Media's network in June.
- Apple's impression share increased 4.20% in June; however, Samsung
remained in the #1 position with the largest impression share
throughout Q2. - The iPhone regained the #1 spot - this
also contributed to the 1.4% month over month growth of Touch Screen
device share versus other input mechanisms. - The
Blackberry Curve and Blackberry Pearl remained consistently in the #3
and #5 spots respectively month over month - while T-Mobile's HTC G1
(Dream) took the #7 slot in June.
June Special Features:
- Top 10 mobile ad verticals in Q2: #1 Entertainment, #2 Telecommunications, #3 Portals, etc.
- Entertainment
Knows Mobile. Movie Studios, in particular, have: Leveraged the mobile
ad network model to reach, target and engage consumers. Delivered rich
brand experiences on their persistent mobile sites, yet creatively
leverage custom landing pages and rich media at different stages of the
campaign lifecycle.