According to a Cloudmark-commissioned survey from Harris Interactive, nearly two thirds of mobile device owners are concerned about security. The survey showed security concerns are preventing many users from adopting new mobile services for financial transactions and shopping. Spam is reaching more mobile users and becoming a greater nuisance.
Survey results showed that users' perception of security is proving to be a significant barrier to their adoption, especially for mobile financial transactions:
- 65 percent of all mobile device owners expressed concerns about the security of their device.
- Nearly half (46 percent) of these concerned device owners said that their worries about security prevented them from conducting activities on their mobile device.
- Of the activities mobile device owners said they were prevented from doing because of their concerns, financial transactions such as paying bills (73 percent), conducting banking activities (71 percent) and shopping (56 percent) were named most often.
- 79 percent of mobile device owners said that they have never sent or received confidential information of any kind through their device, which may further illustrate their lack of confidence in security.
The survey, polled 1,812 U.S. adults who own mobile devices.
Mobile devices are now an integral part of today's busy lifestyle,
and new applications and services are proliferating to support the need
for on-the-go convenience. Mobile operators also have a vested interest
in supporting these offerings as an additional revenue stream. However,
as convenient as these offerings are, the data from this study suggests
that users may require additional assurance that mobile transactions
can be conducted securely before they are willing to fully leverage
these services.
Mobile device owners also indicated that mobile spam has established
a highly visible presence on networks, with 44 percent of owners
indicating that they have received spam on their mobile device. Device
owners who have received mobile spam reported the following as the most
common types of mobile spam they received:
- Messages asking them to call another number (45 percent).
- Messages containing a link to another web site (42 percent).
- Messages
encouraging them to disclose of personal information (29 percent). - These messages are also known as phishing, and can lead to identity
theft and fraud. - Messages from a person or entity posing as a trusted contact/source
(24 percent). - Only 21 percent reported that they have transmitted confidential data on
their mobile device.
"The prevalence of spam will only continue to rise as financial gain
for spammers continues to increase," said Jamie de Guerre, CTO of
Cloudmark. "For new services to succeed, it will be imperative for
mobile operators to assure their customers of a secure environment for
transactions, and to ensure that mobile spam does not impact the
delivery of legitimate messages."
For a full copy of the survey results and methodology, please visit: http://www.cloudmark.com/mobilesurvey