Verizon Wireless and AirSage have entered into an agreement where non-identifying
data from Verizon Wireless' network will be used to help AirSage
provide real-time traffic information.
Verizon Wireless' network data will be
made anonymous and integrated into AirSage's patented Wireless Signal
Extraction Technology platform to enable live traffic monitoring on major interstates, highways and
arterials.
The claim the deal will enhance AirSage's traffic coverage
and accuracy by quadrupling the number of signaling messages; when the
data is fully integrated, more than 12 billion signaling messages
across more than 200,000 centerline miles of roadway will power
applications for government agencies, businesses and consumers.
"Adding signaling data from Verizon Wireless' network is a huge win
for anyone interested in avoiding traffic and getting reliable, current
and predictive travel times between multiple locations," says Cy Smith,
chief executive officer of AirSage. "Millions of people are already
using our traffic and travel insights through applications such as
Google Maps, Real Traffic, and our AirSage Real-Time Traffic product so
we're thrilled at the opportunity to expand our coverage and enhance
our accuracy with the addition of non-identifying location information
from Verizon Wireless."
AirSage's patented, real-time traffic data service uses the
anonymous location information derived from wireless carrier data.
While current applications center on real-time traffic conditions and
travel times, AirSage is also building out location-enhanced services
for the retail, financial and emergency management industries. All of
the new services will incorporate AirSage's core technology which
allows customers to realize distinct and immediate value from the
anonymous and aggregate location and movement of people.