FLO TV and Rentrak to Measure and Track Mobile TV

FLO TV and Rentrak Corporation  have  launched the mobile television
industry's first comprehensive viewership and advertising impression
reporting using Rentrak's TV Essentials media measurement system.

Through their collaboration, FLO TV and Rentrak will deliver reporting
that will serve as the currency for advertising sales on FLO TV and
provide deeper insights into FLO TV audience viewing patterns while not
divulging any individual subscriber's personal information.

As mobile TV adoption has continued to rise, the demand
for reliable and verifiable viewership data has grown throughout the
entertainment, media and advertising industries. Through Rentrak's TV
Essentials reporting system, FLO TV will provide ongoing reports to
content providers and advertisers to assist them in their programming
and media buying decisions for this emerging platform.

"This is a significant milestone for FLO TV and also for
the mobile multicast TV category," said Jonathan Barzilay, senior vice
president of programming and advertising, FLO TV. "Mobile TV is quickly
becoming a vital platform for consumers. With our new impression
reporting from Rentrak, FLO TV can provide relevant viewership
information to advertisers and content partners swiftly and reliably."

"The mobile space is particularly opportunistic as a
result of devices being connected to a unique viewer, enabling a highly
targetable new advertising marketplace," said Ken Papagan, president
and chief strategy officer, Rentrak. "We are very excited about our
collaboration with FLO TV because it leverages the considerable
development Rentrak has put into the TV Essentials system and expands
the value of our service for conventional linear television to include
the mobile platform."

FLO TV and Rentrak are currently in the integration phase
and are planning to share impression data with their programming
partners later this year.

The FLO TV service is available through the
top two U.S. wireless carriers, including AT&T as AT&T Mobile
TV. To learn more about FLO TV, please visit www.flotv.com.