IDSA, BusinessWeek, Target and Autodesk announced the winners of the 2009 International Design Excellence Award (IDEA) competition. The commitment to sustainability was the hallmark in product winners.
Samsung of South Korea was the top winner from the corporate world, claiming eight awards, while Apple claimed seven.
In the communications category there was no gold winner but the iPhone 3G S won the silver award. Bronze winners were Samsung and Peek. The Social Campaign Smartphone allows people to demonstrate their support of a particular social cause and encourage others to make donations to that cause. Users indicate the social cause they are supporting (reducing environmental pollution, providing relief to the poor, etc.) through the customized back attached to their phones. The phone back provides content about the cause, which users can share with family and friends.The Peek Mobile Device won Bronze. The Peek is a mobile email device that provides users with unlimited text and email capabilities. It is intended for people on the go who want to stay connected but don't need a feature-heavy smartphone. The device is extremely thin and light--25% slimmer than the iPhone
In the netbook category Samsung's Kiwi N310 won a Bronze Award. Kiwi is a 10.1-inch mini laptop that brings together a high-tech electronic device with the convenience of a day-to-day product, such as a bag or wallet. The design uses a cute, familiar shape and natural colors to ensure a comfortable experience.
The real teaser was the Teaser winning a Bronze.
TEASER is a digital cookbook concept that enhances the cooking
experience through many interactive features, including taste samples.
The unit is made up of a portable touch screen and a print system that
dispenses edible flavor strips via ink-jet print technology and 18
flavor cartridges. Browse recipes, test the flavors of a dish and even
adjust the ingredients to match your preferences before you begin
cooking.
Another Concept notebook bronze winners is the Microsoft Shell
Laptop is a notebook concept that provides a premium experience for
female users age 23 to 28. The design avoids the aesthetics
traditionally associated with this category, instead focusing on
experience and engagement. Soft materials, like wood and ceramics, are
combined with electro-luminescent lights to create a design that is
more in tune with contemporary woman's needs.
To view all the winners go to the IDEA 2009 Gallery.