Motally has beta-launched its mobile application analytics service for iPhone and
Blackberry, with support for Android and others following soon.
The mobile application tracker is designed to give developers greater
insight and control over their data with features like specific event
tracking, demographic data collection, and configurable delivery
mechanisms. The service allows developers and publishers to learn more
about their users, optimize product offerings, and maximize ROI on
advertising campaigns.
"The possibilities of data we can capture and report on are nearly
endless and give publishers the most flexibility to understand usage of
their applications," said Arte Merritt, founder and CEO.
The addition of application analytics to Motally's existing mobile-web
analytics provides one common interface for publishers and advertisers
to track all their mobile services - mobile-web and applications.
"Publishers want a simplified way to see all their mobile stats - by
offering both application and mobile-web tracking in one interface,
Motally is solving a real business need," said Niren Hiro, an advisor to
Motally.
Motally's service is a hosted solution available in a free community
version and a premium enterprise version. It is easy to implement -
publishers can be up and tracking in minutes.