Transpera and InsightExpress shows msnbc.com mobile video delivery has grown rapidly. Since first introducing video into the msnbc.com mobile web product
in March, monthly video views across the full suite of msnbc.com mobile
product offerings has increased 207% -- that's an impressive 3x more
video views in just over 4 months.
msnbc also claims 60% of its mobile users are the
most sophisticated class of smartphone user: they are savvy, active,
and shop online.
The study surveyed mobile users who watch mobile video at least once a week, and found that:
- 58% get more of their news from the mobile phone than ANY OTHER source, vs. only 10% of those who have never viewed mobile video.
- 78% rely on their mobile phone for up-to-the-minute information, vs. only 19% of those who never viewed mobile video. For the mobile video enthusiast, accessing timely news and information media on mobile is the priority.
With this in mind, msnbc.com's full suite of recently launched
mobile video products, spans several mobile platforms and brings brand
marketers even more options for reaching the highly engaged, mobile fan.
Msnbc.com offers a variety of mobile services and apps such as:
"TODAYshow.com" available via Palm Pre and as an iPhone app, "The
Rachel Maddow Show" iPhone app, the new msnbc.com mobile Web service,
and most recently, the msnbc.com iPhone app, all powered by video from
Transpera. These branded video destinations offer exclusive NBC News
programming including, "Today," "NBC Nightly News with Brian Williams,"
"Meet the Press," "Dateline," "Countdown with Keith Olbermann," "The
Rachel Maddow Show" and more, along with the opportunity for branded
mobile video advertising.
The breadth of top-rated programming attracts a wide range of
audience demographics, from "The Rachel Maddow Show's" politically
engaged, tech-savvy viewers, to the socially active, lifestyle focused
audience of "Today" and the affluent, educated audience of msnbc.com.
This is good news for brand advertisers looking to reach highly engaged
and lucrative audiences.