According to Nielsen, mobile video viewing continued its upward trend, with over 15 million
Americans reporting watching mobile video in Q2 2009. This is an
increase of 70% versus last year - the largest annual growth to date.
Furthermore, Nielsen notes Americans are increasing their overall media consumption, and media
multi-tasking is part of the equation, according to new data from The
Nielsen Company's most recent Three Screen Report.
During 2nd Quarter 2009, the number of people watching mobile video
increased 70% from last year and people who watch video online
increased their viewing by 46% compared to a year ago. .While online and mobile are taking on an increasing role in the
American media experience, traditional TV consumption continues to grow and remains at a seasonal all-time high (141 hours a
month in the second quarter).
As of June 2009, this panel shows 57% of consumers with Internet
access at home watch TV and go online simultaneously at least once a
month. On average these consumers spend 2 hours, 39 minutes each month
simultaneously using the Internet while also watching TV. Their online
experience at home is in front of the television almost a third of the
time.
Read the most recent
Nielsen Three Screen Report.