AT&T Wireless has been ranked at the top of the latest Green Vendor Matrix
released by ABI Research. Sprint Nextel and Verizon Wireless claimed the second and third spots in
the company's new scorecard of worldwide "green" mobile network
operators.
AT&T has programs for recycling, users alternative fuel trucks and has installed solar panels at facilities.
"The Green Carrier Matrix ranks operators on their environmentally
friendly, clean technology initiatives primarily focused around green
network infrastructure, green network equipment, green handsets and
handset recycling," says senior analyst Aditya Kaul.
"AT&T leads the matrix as the greenest operator in North America
followed closely by Sprint Nextel. AT&T takes a slight lead over Sprint
partly due to its focus on green innovation and R&D. AT&T has already
implemented programs and defined goals in the green network
infrastructure area. AT&T has also defined new metrics to measure carbon
reduction. Sprint, however, gets special credit in the areas of green
handsets, handset recycling, green buildings, and green IT."
The Vendor Matrix is an analytical tool developed by ABI Research to
provide a clear understanding of vendors' positions in specific markets.
Vendors are assessed on the important parameters of "innovation" and
"implementation" across several criteria unique to each vendor matrix.
For this particular matrix, under "innovation," ABI Research examined
operators' innovative applications or uses of technology for green
networks; the direct or indirect impact on green innovations for the
supplier value chain; innovative metrics used by the operators for the
measurement of carbon/energy reduction, their activities in smart grid
networks, their green networks R&D, and "other" green R&D.
Under "implementation," ABI Research scrutinized the following criteria:
green mobile network infrastructure; green buildings and facilities;
green IT; handset/battery/accessory recycling; the operators'
teleworking and teleconferencing initiatives; the greenness of their
transport fleets and logistics; their green handset, content and
user-awareness strategies, and green packaging.
To view a chart showing the rankings of the "top ten" firms in this
Vendor Matrix, please visit North
American Green Carrier Matrix (http://www.abiresearch.com/research/1004203).
Registration on the ABI Research website (free) is required. Access to
the rankings and profiles of all companies surveyed is available to
clients of ABI Research.