NBC.com teamed with Sprint today for a multi-platform,
"Heroes."Beginning on September 28 and continuing for 10 consecutive weeks,
an original "Heroes" story will unfold on the multiple platforms of
NBC.com and Sprint. Viewers can watch TV and interact online and on mobiles at the same time. Mobile content includes graphic mobile novels, interactive texting, secret Sprint clues to mysteries and a $25,000 sweepstakes which links the interactive story.
Each installment in the 10-week run will be
launched by a 30-second on-air scene, tied directly to a "Heroes"
storyline, which will direct fans to online, mobile and interactive
gaming sites. All of the creative content will run parallel to the
on-air "Heroes" narrative as well as will allow fans to discover more
about the characters through their interaction with the online games,
stories, clues and mobile content.
The 10-week NBC.com/Sprint event will revolve around a new element
from the fourth season of "Heroes" a mysterious traveling carnival
populated by a group of people extraordinary abilities led by a
charismatic and powerful figure. Three members of the cast will appear
on-air in the series as well as in the duration of this integrated
storytelling.
Online Features Include:
- A "Heroes" survival game
- One-minute scenes airing online directly tied to the on-air
- Carnival storyline micro-site
- -Carnival-themed online games