AT&T announced the acquisition Plusmo, Inc., a
leading provider of cross-platform mobile application solutions
.
They claim Plusmo brings to AT&T an open standards technology that will simplify
mobile application development, accelerate innovation and deliver a
better application experience for consumers.
Plusmo will become a part
of AT&T Interactive, and the Plusmo mobile application development
platform is expected to be used by multiple AT&T subsidiaries,
including AT&T Mobility. Terms of the deal were not disclosed.
"Plusmo's technology will help us build upon the success and
momentum we're experiencing in mobile local search, which continues to
see strong growth," said David Krantz, president and CEO, AT&T
Interactive. "The addition of Plusmo adds a new dimension to our
technology prowess through its multi-platform approach. It highlights
our commitment to invest in mobile application innovation and search
leadership."
"With the increasing demand for mobile services and applications,
it's an opportune time for Plusmo to be joining the AT&T family,"
said Krishna Vedati, CEO of Plusmo. "Plusmo's mobile platform
capabilities will help contribute to AT&T's effort to accelerate
consumer adoption of mobile applications as well as expand the
opportunity for publishers, media brands, service companies and
developers to reach a large and coveted audience across a broad range
of devices."
The addition of Plusmo will give AT&T Interactive a greater
ability to accelerate its mobile application development, which
includes YPmobile, the popular mobile derivative of its YELLOWPAGES.COM
web property. It will also help reduce development time and costs, and
allow for over-the-air updates whenever new features are available.
AT&T Interactive and other AT&T subsidiaries will also explore
using the technology to create other applications and widgets that work
on the three platforms that consumers use the most: mobile, the
computer and TV.