AdMob's latest metrics show explosive mobile web and application
usage over the past two years.The report highlights the rapid growth in usage of mobile websites and applications on new devices in the past year.
In September
2008, the Motorola RAZR was the top device in the US, and the iPhone
was the only touchscreen device in the Top 10. In September 2009, the
list of the top 10 devices includes five with touchscreens, six with
Wi-Fi capabilities, and six with application stores. These devices are
responsible for a much higher percentage of mobile usage than their
share of handsets sold.
The top phones in September were the the iPhone, iPod Touch, T-Mobile G1, Samsung Messager (Metro PCS), and Palm Pre.
However, feature phones like the Samsung R450 and Motorola RAZR V3 still
represent 60 percent of ad requests in the US. The strong mobile web
usage on these feature phones is likely driven by unlimited data plans.
Highlights from the September 2009 AdMob Mobile Metrics Report include:
- Devices running on the Android Operating System (OS) accounted for
17 percent of smartphone traffic in AdMob's network in the US in
September 2009, up from 13 percent in August 2009. The HTC Dream (G1)
was the number three device and the HTC Magic was the number 10 device
in September 2009 in the US. As with the iPhone OS, much of the Android
traffic in AdMob's network came from applications.
- In September 2007 AdMob had 1.6 billion ad requests, in September 2008 5.1 billion, and in September 2009 10.2 billion.
- Nearly every region of the world experienced immense growth in the
past two years, with North America, Asia, Western Europe, Oceania and
Latin America seeing a six-fold increase in traffic since September
2007. - Worldwide iPhone and iPod touch traffic increased 19 times from September 2008 to September 2009 in the AdMob network.
- In September 2009 42 percent of requests in the US were made from
Wi-Fi capable devices. 18 percent of actual US requests were made over
a Wi-Fi connection in September 2009 compared to only 5 percent in
September 2008.
This data is based on usage of handsets and smartphone devices
during the month of September 2009 in AdMob's network of more than
15,000 mobile Web sites and applications. AdMob market share is
calculated by the percentage of requests received from a particular
handset; it is a measure of relative mobile Web and application usage
and does not represent handset sales. Additional details and regional
data are available in the full September 2009 report.
AdMob stores and analyzes handset and operator data from every ad
request in its network to optimize ad serving. Each month, the AdMob
Mobile Metrics Report aggregates this data to provide insights into
major trends in the mobile ecosystem. Visit AdMob's Metrics Report site
(http://metrics.admob.com)
to access the full September 2009 report, view past reports, or sign up
to get an email notification when future reports become available.