Pepsi Pulls iPhone App, Amped Up De-Amped, Removed and Rebuked

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Due to pressure from offended women, Pepsi has taken the "Amped" score with more women app off the iTunes shelves.

The "AMP UP Before You Score" a free application promoting PepsiCo's Amp Energy drink and was dubbed a "road map to success with your favorite kinds of women." The portrayal of women was sexist and included stereotypes.

In a statement, the Pepsi said removing the iPhone app was the "most appropriate course of action" after listening to "a variety of audiences."

It divided women into 24 categories. When the user identified the kind of woman he was trying to score, the app provided "a cheatsheet on the stuff she's into, with lists, links and some surefire opening lines."

What's even worse if the user got lucky, the app let him keep a "Brag List," with names, dates and other details and then suggested users to "flaunt it," by sharing the lucky women list with friends via e-mail, Facebook and Twitter.

This shouldn't be confused with another Score Mobile app sponsored by Budweiser, that show sports scores.