3.8% of Cyber Monday Shoppers via Mobile, 96.5 Million Cyber Monday Shoppers, Says NRF

cybermonday-com.gifThe National Retail Federation expects a great Cyber Monday. According to
a survey conducted for Shop.org by BIGresearch, 96.5 million Americans
plan to shop on Cyber Monday this year, up from 85 million in 2008. 3.8 percent of Cyber Monday
shoppers will shop from a mobile device like an iPhone or a Blackberry.
Also, a small fraction of shoppers (1.5%) said they will shop
from another location like a coffee shop or a friend's house.

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While
some Cyber Monday shoppers will choose to shop from the office, the
large majority will shop from living rooms and kitchens all across the
country. According to the survey, 91.5 percent of Cyber Monday
shoppers - or 88.2 million Americans - will shop from home on Cyber
Monday while 13.5 percent, or 13 million people, will shop from work.
(A Shop.org/BIGresearch survey released last week estimated that 69 million Americans would shop from work at some point during the holiday season.)

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While
many retailers expect to see sales and traffic spike over lunch hours,
Cyber Monday shoppers plan to go online throughout the day. According
to the survey, 41.5 percent of Cyber Monday shoppers plan to hit the
web early in the morning, with nearly as many (38.0%) planning to shop
late morning. In addition, one-third of Cyber Monday shoppers (32.9%)
will shop in the early evening or late evening (22.7%).

"As
the number of Americans with high-speed internet at home increases,
fewer people feel the need to shop online from work," said Phil Rist,
Executive Vice President, Strategic Initiatives, BIGresearch. "While
many companies don't mind employees shopping online over their lunch
hours, high unemployment and concerns over job security may cause more
people to shop this Cyber Monday from the comforts of their own home."
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