AdMob has signed a definitive
agreement to be acquired by Google for approximately $700 million. AdMob is a popular mobile advertising platform that also tracks usage and other analytic factors.
"The best part of all this is what's next. We are not going away.
After our deal with Google closes, we will work together to accelerate
the pace of innovation in this area. Our product and engineering
teams will keep building great products for all of our customers.
Our business development team will keep working to maximize ad revenue
for the more than 15,000 mobile Web sites and applications that make up
AdMob's publisher network. Our sales teams will keep working with our
thousands advertisers to deliver successful campaigns and our marketing
group will keep pushing to get the word out about mobile. It's just that
now we will be able to do an even better job for all of our customers," CEO
Omar Hamoui.
AdMob was founded in 2006 by an entrepreneur trying to solve a problem. Omar Hamoui
wanted to build traffic for his mobile site. He encountered complexity
and fragmentation - it was just too hard to engage users. AdMob was
born to remove roadblocks and enable mobile web businesses.