Bytemobile issued its first mobile data report for the industry. The Mobile Minute Metrics report anonymously sources the data traffic in a global cross-section of larger Bytemobile customers' wireless networks and provides insight into the current state of the mobile ecosystem.
What is most notable from the data gathered in this report is the impact that touchscreen smartphones - the Apple iPhone in particular - is having on operators' wireless networks. Accounting for 39% of the total volume on networks, video has already become the dominant form of mobile data traffic. Considering that only 1-2% of wireless users are currently using their devices to watch video, it will be critical to keep a close watch on mobile media consumption trends.
The Mobile Minute Metrics Report provides a view into the type of insight carriers will be able to leverage using the Bytemobile Analytics service, using a cross section of Bytemobile's global carrier client base to highlight current industry trends including:
- Mobile video consumption trends.
- How device type is driving data traffic.
- Data volume changes over the course of a day.
Other highlights from the Mobile Minute Metrics report include the following:
? Generally, there are 10-15 times more web users than video users. However, on average, video users generate an equal amount of network traffic - i.e., one video user produces the same amount of mobile data as approximately 10-15 web users.
? For the majority of operators without touchscreen smartphones, laptops dominate total network traffic at 94%. However, operators servicing touchscreen smartphones are finding that the devices generate 52% of the traffic on their network.
? The average internet video is approximately five minutes in length. However, 50% of videos are played for 60 seconds or less, with the majority of users viewing only 10-30 seconds of the video.
Obtain a copy of the Mobile Minute Metrics report for 4Q 2009.