Yahoo! today released Yahoo! Mobile en Español, a
Spanish-language mobile homepage that is customized for the specific
needs of the U.S. Hispanic consumer
Available across more than 1,900 mobile device models, Yahoo! Mobile en
Español (visit http://espanol.yahoo.com
from a mobile device) simplifies and enhances the mobile Internet
experience for Hispanic consumers. Users can bring together their
favorite content and services from across the Internet to create a
personally relevant mobile experience, keeping the things they care
about at their fingertips, and enhancing their ability to:
-
Discover via results from Yahoo!'s award-winning mobile Search,
editor-selected content, and U.S. and global news content presented in
Spanish, including the "América Latina" news section, which provides
relevant content from the Latin American region. -
Stay connected through access to email and social networking
accounts from the most popular Web providers, as well as instant
messaging, address book, and calendar functions. -
Stay informed by bringing favorite Web content --sports, news,
local information, RSS feeds, weather, stocks, horoscopes, and more --
to a single location.
"With the launch of Yahoo! Mobile en Español, we are focused on growing
our audience among the more than 46 million U.S. Hispanics
by providing a mobile experience that is both culturally and personally
relevant, bringing together their world and the world around them," said
Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. "With
the introduction of our new Spanish-language homepage, we are well
positioned as the center of people's online lives. We're reaching the
highly influential and increasingly mobile Hispanic market with an
engaging and customizable mobile Internet experience, regardless of the
language users prefer."
Yahoo! is a leading Web brand on the mobile Internet in the U.S.,
reaching more than 35 million unique users per month2. Over
the last two years, global usage of Yahoo!'s mobile homepage has more
than tripled3. Part of this growth can be attributed to the
fact that Yahoo! continues to deliver innovative and compelling mobile
experiences to passionate consumers. Today's launch is no exception.
According to comScore, mobile Internet usage among Hispanics is
outpacing that of all other groups, with 88% of Hispanics consuming
content on their mobile phones4. Additional industry data
concludes that Hispanics use more phone features, including Internet
access, at higher rates than other mobile subscribers.5
"As companies expand to reach new mobile users around the globe, it is
increasingly important to provide personalized mobile experiences
combined with relevant content to address the cultural needs and
interests of users," remarked Tuong Nguyen, Principal Research Analyst
at Gartner Research.
Yahoo! Mobile en Español will enable marketers to reach the U.S.
Hispanic audience with highly targeted advertisements through a variety
of mobile advertising opportunities and advertising formats. With some
of the highest quality inventory available and a highly engaged
audience, Yahoo! is focused on working with brands to engage with their
target demographic with the right message in the right place at the
right time.
Yahoo!'s mobile homepage is available in 32 countries across Europe,
Asia, and the Americas, including 17 countries in Latin America, 14 of
which launched the mobile homepage last month. To begin your Yahoo!
mobile experience, visit http://m.yahoo.com
on your mobile phone. For the U.S. Hispanic mobile homepage, visit http://espanol.yahoo.com
on your mobile phone.