kgb 542542, text answer service, has teamed up with Warner Bros.
Pictures for a major cross-promotion for"Sherlock Holmes".
The multi-platform promotion program will include television
advertising, an online contest, national radio and in-theatre
promotions, and a mobile text promotion that will enable consumers to
text the keyword SHERLOCK to 542542 (kgbkgb) to get fun "insider" facts
about the movie and its characters at no charge (though standard cell
phone messaging rates may apply).
Elements of the Warner Bros. - kgb Partnership include:
- Mobile Text- Users who text the keyword SHERLOCK to
kgb's text answer service at 542542 will receive interesting
behind-the-scenes facts about the film and its characters. Users can
also text their own questions about movies, movie times, actors,
restaurants--any question at all. - Television Ad- kgb will create a new
television ad that includes "Sherlock Holmes" footage, which will run
in national distribution starting in mid-December. - In-Theatre - Tickets for advance
screenings of "Sherlock Holmes" in select U.S. markets will be printed
with a "Sherlock Holmes" trivia question and a kgb message driving
users to text kgb at 542542 to get the answer. - Online - A page on kgb's web site, www.kgbkgb.com/Sherlock,
will offer consumers the chance to enter an online sweepstakes to win
prizes, including advance screening passes to see "Sherlock Holmes,"
movie tickets, t-shirts, "Sherlock Holmes" posters and more! - Radio - To augment Warner Bros. field radio campaign for the film, kgb will offer prizing for on-air call-in promotions.
"Warner Bros. has a reputation for staying ahead of the curve when
it comes to identifying new avenues to reach and engage their
audiences," said Bruce Stewart, CEO of kgb Mobile and Digital. "kgb is
uniquely positioned to build excitement for 'Sherlock Holmes' with our
millions of text users who enjoy getting content and answers via text
and mobile apps, and who have come to expect fun and entertaining
content from kgb. Our partnership is a highly contextual fit between
the greatest detective in history and kgb--the smartest text answer
service in the world. We are a personal 'answer detective' for millions
of users who send us tough questions every day."
About kgb 542542
kgb 542542 is kgb's flagship premium text answer service that
enables consumers to send any question via text message to 542542
(kgbkgb), where a specially-trained kgb "Special Agent" is waiting to
provide a quick, accurate answer. Users receive real-time responses to
questions any time, day or night, from any cell phone, for a cost of 99
cents per answer. For the "Sherlock Holmes" promotion, users who text
SHERLOCK will get facts about the film at no charge, though standard
text messaging charges from their carriers may apply.