AT&T today announced the launch of AT&T
Mark the Spot, an iPhone app that lets customers report “issues.”
The AT&T news release points out that the new AT&T Mark the Spot app will add to AT&T’s
existing network performance data to further fine-tune network
investment planning and prioritization moving forward.
The spotty app
is available as a free download via the iTunes App Store. Disgruntled customers can
press a button to indicate the nature of the situation, and add notes
to describe the situation if desired. From there, the app automatically
notes the location, time of day and type of device used, and the report
is sent directly to AT&T’s network planning team.
AT&T Mark the Spot was developed earlier this year, and
has been used by AT&T employees for the past several months.
AT&T plans to launch versions of the AT&T Mark the Spot app for
additional smartphone devices in the coming months.
More than twice the number of smartphone customers have
chosen AT&T over its nearest competitor, and this has resulted in
smartphone network traffic that has increased 5,000 percent over the
past three years.