Skout social networking singles-meetup service, released
results on the Online vs. Real World interaction between its users. The Skout service connects via Facebook and finds local eligible singles. Singles would rather "hook-up" over the holidays than spend time with family. They have recently released an iPhone Skout app.
iPhone Dating Users Would Rather Hook-Up than Spend Time With Their Family During The Holidays:
Only
29 percent of the surveyed consumers would prioritize spending time
with family during the holidays, if they had to choose between that and
finding love.
For the Holidays:
- 36 percent would prefer going on "a date or two."
- 20 percent would prefer at least one "hook-up" and a few dates.
- 15 percent would prefer multiple "hook-ups" and dates before the Holidays are over .
Singles Mingle in the Online and Real Worlds:
51
percent of the consumers surveyed have met another single person in the
Real World that they initiated contact with on their iPhone. The survey
findings show that:
- 69 percent are comfortable meeting up with someone they met on their iPhone.
- 40 percent are using a mobile dating service while out in bars, clubs and restaurants.
- 20 percent are only using the service outside of their homes.
- 35 percent are using the service at work.
Not everyone is Single:
20 percent of the surveyed consumers
claimed to already have a partner. 50 percent of those are using a
mobile dating service with the consent of the partner, and 50 percent
without the partner knowing.
The survey,was conducted in December 2009, questioned 1,000
Skout members on both their preferred and actual behavior relating to
how Location Based Mobile Dating impacts their lifestyle and how they
leverage this new technology. The surveyed consumers are in the 20-30
year range, 50 percent women and 50 percent men.
About Skout:
Skout is a mobile, real-time, location-based
social network focused on connecting singles. Skout allows singles to
chat, share pictures and comments to or about other singles who are
either on the same block or on the other side of the world. Skout
focuses on making it extremely easy to meet other singles whenever and
wherever you would like to meet someone new. Whether at a conference,
at a bar in a city, a college campus, or a sporting event, people of
similar interests can use Skout to discover people and content around
them. Skout is also running a gay focused brand called Boy Ahoy. The
company recently won the DEMOgod award for its innovations, and is
based in San Francisco. Download Skout here and Boy Ahoy here.