Mobclix data shows increase app usage and downloading during Thanksgiving week. In comparison to 2008, the App Store had a 57% spike in traffic during Thanksgiving week (11/24 to 11/30) this year.
Mobclix revealed these App Store trends:
- App Usage Up on Black Friday: On Black Friday, app usage increased by 59% in comparison to the previous Friday. This increase was only 34% in 2008.
- Nov App Store Traffic Peaks on Thanksgiving: App Store traffic during Thanksgiving week saw an average 43% increase compared to the first three weeks of November this year.
- Shopping & Socializing As Important As Gaming: In addition to games, the most popular downloads over Thanksgiving were shopping and couponing apps (e.g., Amazon Mobile or Yowza) as well as social networking & dating apps (e.g., Facebook or Match.com).