Nielsen has posted their webinar, "2009 Media and Communications Trends - Ways to Win in Today's Challenging Economy" that has many insights to mobile technology trends and demographics.
For smartphone usage - BlackBerry has 8% penetration, iPhone has 4% penetration, other brands of smartphones are 5% and overall smartphone penetration is 15%
The iPhone household is one who seeks out the newest technology while the Blackberry household is more apt to wait until a new technology is proven before investing. iPhone owners tend to younger(18-34) than BlackBerry(35-54) owners but
are all educated and upscale. Both iPhone and BlackBerry attract a
similar demographic in terms of: income and education.
As far as households watching video with mobile devices, age very much influences the use of cutting-edge on- demand media devices--as with most technology, younger households (with children) are significantly more likely to embrace newer ways to view video programs.
While households with higher incomes are more likely than those
with lower incomes to use PCs and portable media players such as iPods
to watch video; there is less of a difference by income is seen for
watching video on cell phones or xBox 360s/PS3s.
Neilsen also
looked into the demographics of cord cutters, landline-dropprers tend
to be younger and more likely to rent/lease than own their homes.
In the concluding Nielsen predicts:
- Viewership for both Internet TV and downloaded / purchased shows and movies are continuing to grow.
- Mobile device uptake and mobile device service usage are both growing rapidly, including iPhones and Blackberry smartphones
- The number of cord cutter households continues to increase.