Mobile phone buyers desire the ability to
access Google and Facebook from their mobile devices in 2009. In
"Facebook and Google Most Desired Brands for Mobile," Strategy
Analytics investigated interest in the ability to use various
applications from mobile devices.
Survey respondents were
considerably more interested in having access to Google compared to
Bing, the new Microsoft search engine which had been launched in June
2009.
Facebook is also considerably more desirable than social
networking rivals MySpace and Twitter. When it comes to television
channels, US respondents show strong interest in FOX, Comedy Central
and HBO, while BBC1 and Sky Movies are the most desired UK channels.
"Personalized
content and services are more desirable than access to media brands,"
commented Paul Brown, Senior Analyst in the Strategy Analytics User
Experience Practice. "Yahoo! rated highly in both the USA and UK, as
did websites MapQuest and Weather.com in the US, and MSN in the UK."
Christopher
Dodge, User Experience Analyst at Strategy Analytics, added, "In terms
of television brands, consumers predominantly want access to the same
entertainment channels that they watch at home (e.g. Fox, BBC1), rather
than news channels and sports dedicated to their mobile devices."