Android Samsung Moment First Smartphone for Free Mobile DTV Demoed @ CES

momentcesdigitaltv.jpgSprint and Samsung announced that the Samsung Moment will display a mobile phone demonstration
of the North American mobile digital TV broadcasting standard during
International CES 2010 in Las Vegas.

It's like regular TV except in your phone, it the new free-to-air mobile TV standard that will be launched early this year.

The  Samsung
Moment
, will receive live digital TV using
Samsung's Mobile DTV Chip, the world's first single-chip solution for
the recently approved Advanced Television Systems Committee (ATSC)
Mobile Digital TV standard. The ATSC Mobile Digital TV chip will allow
Samsung Moment to receive live TV programming from local broadcast
stations, including prime-time network programs, local news and sports
and emergency alerts.

"The selection of Samsung Moment as the first trial handset for mobile
digital TV in the U.S. is an enormous honor for Samsung Mobile"

The Samsung Moment has 3.2-inch AMOLED display screen, which delivers crisp
colors, bright pictures outdoors, and wide viewing angles. Samsung was
the co-developer of the ATSC standard that is making mobile digital TV
broadcasting possible on mobile phones, laptops, USB drives and other
mobile devices. Samsung's single-chip implementation of the standard--the
world's first--enables reception at lower power, size and cost than
previous multi-chip solutions which separate the tuning and decoding
functions between two or more chips.

"The selection of Samsung Moment as the first trial handset for mobile
digital TV in the U.S. is an enormous honor for Samsung Mobile," said
Omar Khan, chief strategy officer for Samsung Mobile. "It is incredibly
rewarding to see one of Samsung Mobile's flagship devices be integrated
with the Samsung ATSC Mobile DTV chip that's giving the power and
potential of free, live mobile digital TV to our U.S. customers."

"Samsung Moment is already a customer favorite with its integrated and
innovative Android™ platform so we are very excited to be able to offer
it with the Samsung's Mobile Digital TV chip to customers in the
Washington and Baltimore areas," said Fared Adib, Sprint vice president
of product development. "It is truly an amazing experience to watch
local and network television on Moment with the benefit of its dynamic
screen. This trial is a great opportunity for Sprint customers."

"We are delighted to include the Samsung Moment as a key device to be
used by Sprint customers during the Consumer Showcase in Washington DC
this spring. Mobile DTV technology will allow DC area consumers to watch
their favorite live programs with instantaneous access to local news,
weather, emergency information, and of course their favorite
entertainment programs broadcasted by eight local TV stations," said
Brandon Burgess CEO of ION Media Networks and President of the Open
Mobile Video Coalition (OMVC).

The OMVC is actively promoting mobile digital television technology
within the U.S. broadcast industry to achieve widespread market
penetration in 2010.

Samsung Moment, without the Mobile DTV chip, originally launched in
November 2009 as Samsung's first U.S. handset integrating the open and
innovative Android™ platform with the high-speed connectivity of
America's most dependable 3G network3 (EVDO Rev. A.) and one
of the best values in wireless with Any Mobile, AnytimeSM
calling feature, available on Everything plans with data.

Samsung Moment represents a new generation of portable Internet access
devices and provides access to built-in Google™ mobile services,
including Google Search™, Google Maps™, Gmail™ and YouTube™, as well as
thousands of applications available in Android Market™. Moment is
powered by an 800 MHz processor, making this device one of the fastest
wireless phones available today. Moment is also designed with a full
QWERTY keyboard for fast and easy messaging and email entry.