Opera Software announced that it has acquired AdMarvel, Inc.
It will enable Opera to expand its portfolio of products
and services to include ad monetization services for
Opera branded mobile products. It's interesting to note that Symbian system phones have a higher CPM than other smarpthones and phones according to smaato. Apple also bought an ad network Quattro Wireless and Google bought Admob.
AdMarvel, based in San Mateo, California
(USA), works with a broad set of constituents in the advertising
ecosystem to improve the performance of mobile advertising. The company
was founded in 2006 by a team of mobile veterans led by Mahi de Silva
and has a broad customer base across the globe. AdMarvel strives to
make mobile advertising an open ecosystem through better transparency
of performance and simpler management of ad traffic to optimize
revenue. AdMarvel's suite of services is designed to put publishers,
developers and mobile operators in control of performance and enables
ad networks, agencies and brands to deliver better results
"In
our fast-growing industry, mobile advertising represents an interesting
long-term revenue opportunity. Every month, nearly 50 million people
access the Web using Opera on their mobile phones and together with
AdMarvel, we think we can play an important role in the evolution of
mobile advertising," says Lars Boilesen, Chief Executive Officer, Opera
Software.
"We are very excited about joining forces with Opera.
What started as a commercial relationship has blossomed into a
wonderful partnership to serve the global mobile marketplace. Combining
our monetization and analytics platform with the Opera browser and
widget platform will create a new intelligent platform, where local and
global advertisers can interact with a highly instrumented mobile
audience," says Mahi de Silva, Chief Executive Officer, AdMarvel Inc.
About AdMarvel
AdMarvel
makes mobile advertising work by enabling mobile publishers and
operators to easily source, provision, manage and track advertising
from virtually any ad network or direct sourced advertising inventory.
As the leading trusted third party in mobile advertising, AdMarvel
works with mobile publishers, developers, carriers, ad networks,
agencies and advertisers to optimize advertising inventory and revenue.
AdMarvel services work across mobile web, WAP, SMS and in-application
modalities. For more information, visit www.admarvel.com