Samsung
Electronics announced the global winners of its Samsung Mobile Explorers contest. The lucky
winners will travel to Vancouver for the 2010 Olympic Winter Games and share
their personal experiences and observations through social media and online
posts to Samsung’s website for the 2010 Winter Games.
During
the Vancouver 2010 Olympic Winter Games, 57 Samsung Mobile Explorers from
Canada, the United States, South Korea, China and Russia will use the latest
Samsung mobile phones to capture their unique WOW moments and extraordinary
Olympic Games stories through daily text messaging and online posts.
The Explorers
will post daily entries to www.samsung.com/vancouver2010, a specially designed
microsite that is Samsung’s global gateway for interactive Olympic Games
experiences. The site will also have available Samsung’s Public WOW application
for download and include information on the OMNIA II Olympic Games phone,
updates on events at OR@S, and the initiatives that Samsung is undertaking to
help make the 2010 Winter Games greener.
“The
Olympic Games are about bringing the global community together through the
spirit of friendly competition and the celebration of different cultures,” said
Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung
Electronics. “Through our Mobile Explorers, we want to capture that spirit with
our mobile phone technology and share it with people around the world. We are
guaranteed plenty of WOW moments in Vancouver, and we look forward to our
Mobile Explorers capturing those moments in unique and creative ways.”
“Thanks to
Samsung, my community will be connected to the action at the Olympic Games and
they are all very excited to be cheering on the Samsung Mobile Explorers and
seeing our online posts,” said Ally Ruttger, a winner from St. Catharines, ON,
Canada. “My first WOW moment was when I learned that I was selected as a
Samsung Mobile Explorer and I am very excited to experience more WOW moments
and share them with the rest of the world.”
Ten
students from Beijing, China who experienced the excitement of the Beijing 2008
Olympic Games were ecstatic to be chosen as Samsung Mobile Explorers and are
looking forward to reporting on the sporting events and festivities surrounding
the 2010 Winter Games with their fellow students back home.
“As a
volunteer at the Beijing 2008 Olympic Games, I met many friends from around the
world, including Canada, and now Samsung has given me the opportunity to
reconnect with the Olympic Spirit and people by sending me to Vancouver,” says
Ran Bi, a student from Beijing, China. “I am thrilled to use the latest Samsung
mobile phone to capture all my WOW moments and report on the celebrations and
sports action at the 2010 Winter Games.”
Nearly
7,500 people entered the contest for a chance to be one of the 57 Samsung
Mobile Explorers. All Explorers will be flown to Vancouver and provided with
accommodation for 20 nights, meals and Samsung mobile phones to share their
Olympic Games’ WOW moments. Outfitted in bright yellow uniforms, the Explorers
will cover a number of events, including Olympic events, activities at OR@S
(Samsung’s two-story, 7,500-square-foot pavilion at the Olympic Games), a
long-house experience at one of the Four Host First Nations communities, and
other daily activities in Vancouver and Whistler. They will also collect fan
stories from visitors around the world and capture the Olympic Spirit and other
exciting moments.