Telemundo launched iPhone apps, "A la Mano." Each A La Mano market and station will have its own app. There are
nine apps in total, including Chicago, Los Angeles, Dallas, Miami, New
York, San Jose, Houston, Puerto Rico and Phoenix.
The new apps feature
all the informative "A La Mano" content, including news, weather,
sports, entertainment, slideshows, high-quality video, lottery numbers
and horoscopes, in addition to local market personalization in an
easy-to-navigate design. It provides an enhanced environment for the
iPhone and advertisers looking to connect with Hispanic consumers in a
fresh and contemporary way.
A La Mano" originally launched in May 2007 when the Telemundo
Television Stations Group entered an exclusive Spanish-language
wireless content deal with LSN Mobile to deliver the website content
from local Telemundo stations to mobile users throughout the U.S. This
includes Spanish-language news, weather, sports, entertainment, lottery
and horoscopes and mobile marketing opportunities for advertisers.
Participating "A La Mano" station markets include: New York, Miami,
Chicago, Dallas, Los Angeles, Puerto Rico, Phoenix, Houston and the Bay
Area.
The A La Mano iPhone Apps are available free in the U.S. in the App Store on the iPhone or in iTunes from February 3, 2010.
"Once again, we are first to market with an innovative tool for our
"A la Mano" users," said Ronald Gordon, President Telemundo Station
Group. "Research continues to indicate that mobile devices are a
growing communication platform for Hispanic consumers, and we are
meeting their desire for relevant content and information when and
where they want it to be."
"We are excited and pleased that Spanish-speaking iPhone users can
now access Telemundo's "A La Mano/On hand," said Lee Durham, founder
and CEO of LSN Mobile. "Telemundo is clearly committed to leading the
Hispanic market in bringing compelling content to mobile consumers
looking for accessibility and convenience, localization and
personalization."
The apps are produced by LSN Mobile, using LSN Mobile's Local Wireless® media-to-mobile platform.