Chad
Ochocinco and his Ochocinco News Network (OCNN), using MOTOBLUR
Technology, will share their social and football experiences during and prior to the Super Bowl.
The team will Tweet, Twitpic and upload videos on the OCNN Facebook Page and at the new OCNN site hosted at www.motorola.com/ocnn.
Originally spawned as Ochocinco's one-man social news network; OCNN
is expanding its "News Team" to include Baltimore's Ray Rice, Arizona's
Darnell Dockett and Washington's
Chris Cooley, as well as two super fans, Jake and Amir from
CollegeHumor.com, to provide OCNN followers with an insider's look at
everything taking place in Miami.
The "News Team" will have a customized OCNN News
Van, NFL media credentials, a broadcast spot on famed "Radio Row" and
access to every meaningful event taking place in South Florida. The
"News Team" will cover "Media Day" and critical press conferences
leading up to the game.
"Believe it or not, even I have limitations," said
Ochocinco. "There is just too much going on around Super Bowl for one
man to cover. So I have hand-picked some rising social networking
stars who can give the OCNN Nation their perspectives on the game, the
parties and players in Miami the way only an athlete can."
Every member of the "News Team" will be equipped
with their own "handheld news organization" in the form of a
MOTOBLUR-enabled phone to conveniently and efficiently organize and
distribute all the news that's fit to tweet. Motorola's
MOTOBLUR technology brings social networks, contacts and important news
together in one convenient and efficient interface - synching all
social networking platforms with continuous updates and backups. And
with MOTOBLUR, there are no logins or applications to open and data is
always secure.
Chad's Twitter following has exploded since the
launch of OCNN. He had 120,000 followers prior to the launch and now
boasts more than 700,000 loyal followers. Remarkably, his distribution
is larger than most major metropolitan newspapers' daily circulation.
The addition of an expanded "News Team" will increase OCNN's reach even
more.
"OCNN's content was a bit limited during the
season because I always put the needs of the team first," said
Ochocinco. "Now, with the season behind us, OCNN is going to come
alive at the Super Bowl with more reports, insight and information that
only a 'true' insider can get."
Motorola Chief Marketing Officer Bill Ogle sees
the expansion of the OCNN team as a no-brainer. "When OCNN first
launched, the goal was to give fans unprecedented access into Chad's
life and the game he loves. Expanding OCNN with more correspondents for
the Super Bowl just made sense. The whole news team will be armed with
MOTOBLUR devices so they'll be ready to share news fans want to know as
it breaks."
Pro Bowlers and social-networking enthusiasts
Rice, Dockett, Cooley and Jake and Amir will fan out during Super Bowl
week to ask the tough questions and attend every party they can to
ensure OCNN followers know what is happening on the ground in Miami.
"It's a tough job, but somebody has to give the OCNN Nation a taste of
what it is like to have an all-access pass to the toughest tickets to
get during Super Bowl week," said Rice. "I can't tell you exactly what
I am going to see or hear, but I can tell you that OCNN followers will
know about it first."
Fans who want to follow an individual member of the news team can click on links for each player at www.motorola.com/ocnn.