Many Winter Olympics fans accessed information form NBC Olympics Mobile
platforms (Mobile Web Site and iTunes App), through the full 17 days of
the Games amassed 87.1 million page views, 52 million more than
the total number of page views for the entire 17-day Beijing Games
(34.7 million).
- There have been two million mobile video streams in the17 days,
more than six times the total number for the entire 17-day Beijing
Games (301k). - The NBC Olympics Mobile App was the No. 1 free sports app at the
iTunes store throughout the first weekend of the Games and again on the
final day of the Vancouver Olympics - By the time the Opening Ceremony broadcast started at 7:30 p.m. on
Feb 12, NBC Olympics Mobile already generated more page views than the
entire 2006 Winter Games (1.0 million).
Web viewers totalled 710 Million page views, making mobile 87.8% less than the full web experience.
Through the full 17 days of the Vancouver Games,
NBCOlympics.com delivered 46 million total unique users, nearly 33
million more unique users and 243 percent higher than the entire 17
days of the 2006 Winter Games (13.3 million).
- NBCOlympics.com’s 710 million page views is more than double the total for the 2006 Winter Games (331 million).
- Throughout the 17 days, NBCOlympics.com has seen 45 million video
streams serving more than 3.5 million hours of video, nearly 37 million
more than the total number of video streams from the 2006 Winter Games
(8.4 million). - Visitors to NBCOlympics.com spend, on average, 13.3 minutes on the site. More than any other Olympics-focused website.