comScore MobiLens released their finding for October
2009 and January 2010. Motorola was the top handset maker (22.9
percent market share), while RIM led among smartphone platforms with
43.0
percent market share. The two most popular uses for phones was texting and web browsing.
42.7 million people in
the U.S. owned smartphones in an average month during the November to
January period, up 18 percent from the August through October period.
RIM was the leading mobile smartphone platform in the U.S. with 43.0
percent share of U.S. smartphone subscribers, rising 1.7 percentage
points versus three months earlier.
Apple ranked second with 25.1
percent share (up 0.3 percentage points), followed by Microsoft at 15.7
percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at
5.7 percent. Google’s Android platform continues to see rapid gains in
market share. Google’s Android jumped to 7% in January.
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
|||
| Share (%) of Smartphone Subscribers |
|||
| Oct-09 | Jan-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.3% | 43.0% | 1.7 |
| Apple | 24.8% | 25.1% | 0.3 |
| Microsoft | 19.7% | 15.7% | -4.0 |
| 2.8% | 7.1% | 4.3 | |
| Palm | 7.8% | 5.7% | -2.1 |
In the month average ending in January, 234 million Americans were mobile
subscribers ages 13 and older, with device manufacturer Motorola ranking
as the top OEM with 22.9 percent of U.S. mobile subscribers. LG ranked
second with 21.7 percent share, followed by Samsung (21.1 percent
share), Nokia (9.1 percent share) and RIM (7.8 percent share).
|
Top Mobile OEMs 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
|||
| Share (%) of Mobile Subscribers |
|||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Motorola | 24.1% | 22.9% | -1.2 |
| LG | 22.0% | 21.7% | -0.3 |
| Samsung | 21.0% | 21.1% | 0.1 |
| Nokia | 9.3% | 9.1% | -0.2 |
| RIM | 6.4% | 7.8% | 1.4 |
In an average month during the
November through January 2010 time period, 63.5 percent of U.S. mobile
subscribers used text messaging on their mobile device, up 1.5
percentage points versus three months prior. Browsers were used by 28.6
percent of U.S. mobile subscribers (up 1.8 percentage points), while
subscribers who played games made up 21.7 percent (up 0.4 percentage
points). Access of social networking sites or blogs experienced strong
gains in the past three months, growing 3.3 percentage points to 17.1
percent of mobile subscribers.
|
Mobile Content Usage 3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
|||
| Share (%) of U.S. Mobile Subscribers |
|||
| Oct-09 | Jan-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 62.0% | 63.5% | 1.5 |
| Used browser | 26.8% | 28.6% | 1.8 |
| Played games | 21.3% | 21.7% | 0.4 |
| Used Downloaded Apps | 18.3% | 19.8% | 1.5 |
| Accessed Social Networking Site or Blog | 13.8% | 17.1 % | 3.3 |
| Listened to music on mobile phone | 11.6% | 12.8% | 1.2 |