CBS Sports has new mobile products for the 2010 NCAA
Division I Men's Basketball Championship. CBS is
distributing both the premium, live-video app as well as a free "lite"
version. The games will also be available on AT&T's FloTV.
The
NCAA March Madness on Demand (MMOD) premium application offers live
streaming video and video highlights of the 2010 NCAA Division I Men's
Basketball Championship. Coverage begins with the NCAA Basketball
Championship Selection Show on March 14
and continues with every game from the first round of the tournament
through the semifinals and championship of the Men's Final Four.
New
this year, in collaboration with AT&T, the live video will be
delivered over 3G, EDGE and Wi-Fi connections. Premium app users can
also receive score alerts and listen to live game radio broadcasts from
Westwood One throughout the entire tournament, starting with the
Opening Round game on March 16.
In addition to the premium app, CBS Sports Mobile has also produced a
free, "lite" version that is the perfect companion for any March
Madness fan. The lite app provides on-demand video highlights from
every game, live scores, and comprehensive news coverage of both the
2010 conference tournaments and NCAA Division I Men's Basketball
Championship.
Both
the free and premium NCAA MMOD apps feature an interactive tournament
bracket that updates with real-time scores, plus news headlines and the
ability to log into Facebook and Twitter and connect with your friends.
Fans can follow the Road to the Final Four®, with exclusive
CBSSports.com Edge Matchup game previews, including team breakdowns and
matchup comparisons. Users can also make their CBSSports.com bracket
selections directly from the app, and track their progress throughout
the 2010 NCAA Division I Men's Basketball Championship.
Developed
by CBS Sports Mobile with partner MLB Advanced Media, both the NCAA
March Madness on Demand applications are now available from Apple's App Store on iPhone and iPod touch at www.itunes.com/appstore/ or can be downloaded by clicking here:
- Premium NCAA MMOD ($9.99)
- NCAA MMOD lite (FREE)
CBS
Mobile is also offering live video of the 2010 NCAA Division I Men's
Basketball Championship, through the CBS Mobile Channel on FLO TV.
AT&T subscribers of the FLO TV service can watch live video of 63
games from the 2010 NCAA Division I Men's Basketball Championship, from
the first round of the tournament through the semifinals and
championship of the Men's Final Four.
The
FLO TV™ service is currently available through AT&T, the Exclusive
Wireless Partner of the NCAA and other wireless providers to more than
200 million consumers across more than 100 markets. The FLO TV service
can be viewed on several handsets from LG, the Official Mobile Device
of the NCAA and other manufacturers. For more information, please visit
http://www.flotv.com/.
"The
CBS Sports Mobile 2010 March Madness products appeal to both casual and
diehard fans, keeping them connected to the action via live video and
highlights, news, scores, and brackets," said Rob Gelick,
Sr. Vice President and GM, CBS Mobile. "Last year CBS Sports Mobile
witnessed a huge appetite for mobile video when we were the first to
stream live sports events over the iPhone, and this year, by including
Wi-Fi and 3G, we expect that appetite, and audience, to grow even more."
"The popularity of March Madness on Demand is matched only by the collective effort to make the platform even better," said Greg Shaheen,
NCAA senior vice president for basketball and business strategies.
"Working with CBS to introduce new mobile products keeps NCAA
Basketball fans on the cutting edge of technology -- wherever they are.
Providing fans with new mobile applications packed with high quality
features makes it easy to stay connected and catch action day and night
all the way through the Final Four."
NCAA
March Madness on Demand (MMOD) is the Emmy award-winning video player
that provides live streaming video and audio of the NCAA Division I
Men's Basketball Championship. NCAA March Madness on Demand's standard
video player will launch on March 10 with historical highlights from past NCAA tournaments and be available at NCAA.com (mmod.ncaa.com) as well as via MMOD links on CBSSports.com.
The
NCAA March Madness on Demand application for iPhone and iPod touch
users will expire at the end of the 2010 NCAA Division I Men's
Basketball Championship, on April 5th, 2010.