Paid downloaded apps are expected to reach $11 billion by 2014 notes a new Yankee Group report. Yankee Group attributes it to increased smartphone shipments, more app stores and more
expensive apps--combining to nearly double forecasted mobile app
revenue, from $537 million to $1.6 billion in 2010 alone.
Here's what they found:
- Paid apps are on the rise. Nearly a third of all
apps downloaded today are purchased, compared with just 18 percent a
year ago. - Average price per app is up. The overall average
paid app costs $2.85, up from $1.99 a year ago. - AT&T and iPhone users download the most. Apple
iPhone users download 60 apps per year, three times the average, while
AT&T users download 27 apps annually, or 42 percent more than
average. - T-Mobile and Android are a close second. T-Mobile,
the closest thing to an Android pure play, comes in second for all
carriers, with its users downloading more than 18 apps per year on
average. - Verizon has the most paid apps. Two-thirds of apps
downloaded by Verizon users are paid, the most of any carrier.