Connected Devices like the
iPad and Sony PSP displayed more than 20 percent of the ad networks' ad
impressions in March reports Millennial Media.
Android ad requests grew 72% month over month, and global RIM ad
requests grew 25% in March.
Highlights from the March report include:
- U.S. Device impression data breakout: Smartphones (45%), Feature
Phones (34%), and Connected Devices (21%).- Apple's OS remains the leading OS on the network with 70 percent of
U.S. Smartphone impressions; Apple's OS has maintained the leading OS
position since Millennial began reporting the network's OS mix in August
2009. - RIM remained the second largest U.S. OS for the eighth consecutive
month with a 14% share of impressions; and four devices in the Top 20
Mobile Phones list. - While Apple represented 40% of network impressions in March (top
slot for the 6th consecutive month); manufacturers supporting
Android enabled devices represented over 50% of the Top 15
Manufacturers. - Samsung remained embedded as the second largest manufacturer, with
four devices in the Top 20. - Leading the U.S. Carrier Mix once again in March, Wi-Fi increased
slightly for the third consecutive month with 27% share of impressions,
followed by Verizon and AT&T. - Smartphones accounted for 40% of the Top 20 Mobile Phones, with the
Blackberry Tour, Palm Pixi and HTC's MyTouch Magic new to the list.
- Apple's OS remains the leading OS on the network with 70 percent of
Millennial Media decoupled the device and OS trending information
from the company's monthly Scorecard for Mobile Advertising Reach and
Targeting (SMART)™; the new Millennial Media Mobile Mix™ will now
complement the company's monthly SMART report.
The full report is available at www.millennialmedia.com/research,
On April 9, 2010, the company released its iPad SDK and PadMedia
Creative Suite for developers. The PadMedia creatives provide
increased user engagement opportunities for advertisers, and; therefore,
increased monetization opportunities for developers.
