Localytics studied mobile app usage. BlackBerry app usage is still more concentrated and higher
during the workday than iPhone. Localytics also reports that BlackBerry
app usage on the weekend is statistically identical to workweek usage.
In contrast, iPhone owners use mobile apps more frequently on the
weekend with the greatest difference at 2:00 pm EST when weekend usage
is 40% higher than the same time Monday through Friday.
The BlackBerry
analytics study from Localytics shows that mobile app usage still
appears concentrated around professional use. BlackBerry mobile app
usage is higher throughout the workday and starts to peak at 7:00 pm
EST, two hours earlier than the iPhone. More telling, there is no
statistically significant difference in the usage of BlackBerry apps on
the weekend compared to Monday through Friday (t-test p=0.39), unlike
the iPhone.
Previously, in their iPhone analytics study, Localytics reported that mobile app usage on the
iPhone peaked at 9:00 pm EST during the week and maintained peak usage
throughout weekend afternoons and nights, with iPhone users generating
7% more traffic on the weekend than the average workday. Localytics
suggested that while the iPhone is making professional inroads, it
continues to be predominantly a personal device more heavily used
outside of working hours.
In the second study of hourly app usage, Localytics mined its mobile analytics data from
millions
of phones in the US and Canada over two months for iPhone and
BlackBerry application usage. The mobile analytics data were summarized
by day of the week and hour of the day. To adjust for differences in
absolute usage, the total average sessions per hour for Monday through
Friday and the weekend were normalized as a percentage of the busiest
hour for each.