Google closed the acquisition of AdMob. They will begin the process of bringing the products and teams together.
The Google Blog post says " In continuing to invest in this
highly competitive area, we'll be bringing together our technology,
resources and expertise in search advertising with AdMob's innovative
solutions for advertising on mobile websites and in mobile applications."
Over the past two years, Google's mobile search volumes have
grown more than fivefold, at an accelerated pace. In the first three
months of 2010, people with smartphones with "full" WebKit browsers
(such as the iPhones, Android devices and Palm Pre) searched 62 percent
more than they did in the previous three months.
In addition to traditional search
ads on mobile devices, Google worked to develop entirely new search ad
formats. "Click-to-call"
search ads, for example, have been really popular.
AdMob was one of the first companies
to serve ads inside mobile applications on the Android and iPhone
platforms. They've developed a host of engaging and creative ad units
for Android and iPhone apps--for example, interactive video ad units and
expandable rich media ads
Google wants to unleash
agencies' and advertisers' creativity on all mobile devices and deliver
them better results from their campaigns, drive better returns and more
choice for publishers and developers, and help people get better ads and
more free mobile content.