iPad Users More Men, More Affluent and More 30-54, Says Yahoo!

Search companies are watching what iPad users are up to. Yahoo! analyzed the behavior of the first iPad users on the Yahoo! network.  Yahoo! found a male skew in the 35-44 age group among the early iPad users.  Among all iPad users, men outnumber women 2:1.

The first Yahoo! iPad users were 94% more likely to be affluent consumers with solid wealth and strong incomes than typical U.S. Yahoo! users.

In the 35-44 age categorey, population composition was 36% higher than the typical Yahoo! user. Additionally, iPad users over-indexed within the age ranges 30-54 compared to the average U.S. Yahoo! user.

iPadYahoo! users used Flickr, Finance, Sports and News were all among the Yahoo! properties most frequently visited by the Yahoo! user.  Flickr usage by iPad users is 143% higher than average. It figures because its a nice way to show off pictures of family, cars, pets or other stuff.

Because the iPad runs on the same OS as the iPhone, it is not surprising to see many iPadusers own another Apple product. Nearly half (48%) of Yahoo! iPad users own an iPhone and had visited Yahoo! on the iPhone previously.