Wireless And Mobile News

Kelley Blue Book officially launched its iPhone app. The free, interactive kbb.com app provides iPhone users with the the Kelley Blue Book Values and crucial information to negotiate with dealers on the spot. With this iPhone app, users will find both new and used-car values, including MSRP, Invoice, New Car Blue Book, Certified-Pre-Owned, Suggested Retail, Private Party and Trade-In Values.

Users also can find a local dealer with detailed maps and directions. There's also 360-degree photos of potential new cars and instant access to new-car video reviews.

The Kelley Blue Book app offers the Kelley Blue Book Twitter feed, giving insight into the latest in automotive news. As a fun added bonus, there is a hidden "Easter egg" within the app, featuring a copy of the first Kelley Kar Blue Book which was published in 1926, if you can find it.

To launch this all-new app, Kelley Blue Book has teamed up with Chevrolet, the exclusive sponsor for the kbb.com app for iPhone throughout 2010.

Kelley Blue Book also offers a mobile optimized site for non-iPhone users. To access the site, visit www.kbb.com on a mobile device to be automatically redirected. For more information about the app and other mobile offerings from kbb.com, visit www.kbb.com/company/mobile. iPhone is a registered trademark of Apple, Inc.