LG has partnered in marketing Iron Man 2, from
Marvel Studio and will promote the Android phone the LG Ally. The LG
Ally is the first Android with an exclusive augmented reality app. The LG Ally is touchscreen
handset featuring a full slide out QWERTY keyboard. They claim that the LG Ally is the
ultimate complement for technology enthusiasts like Tony Stark. It will
be available May 20.
A commercial will tout LG's first Android mobile smarpphone the LG Ally.
Buyers of certain LG phones will get Augmented Reality enabled Iron
Man 2 comic book with the
purchase of selected LG handsets.
There will exclusive New York event that
will celebrate the launch of LG Ally and will feature futuristic
technology from the LG Design the Future Challenge.
LG has developed a micro site with LG Ally information downloadable
Augmented Reality apps and sweepstakes with the
chance to win tickets, phones and incredible LG prizes.
There is also
an online game, where fans can participate in exciting film-themed
activities
A special edition Iron Man 2 comic book created by Marvel
will be given away with the purchase of an LG Ally, LG Chocolate Touch
and LG enV Touch mobile phone. The comic book will feature a variety of
Augmented Reality experiences and will also provide consumers with text
messaging short codes to access exclusive Iron Man 2 content.
LG Ally
can download the Augmented Reality app, featuring exclusive Iron Man 2
content, at www.lgim2.com
or by texting 95173 from their mobile phone. Present throughout Iron
Man 2, LG Ally allows users to explore and experience Augmented
Reality through built-in applications and software
There will be TV advertising, in-store point-of-purchase
materials, retailer circular ads, dealer sales incentives, and digital
and mobile campaigns, from April 25 through May 22.
Consumers can text LGIM2 from their mobile phone to 95173 to receive
exclusive Iron Man content, download the Augmented Reality
application on their LG Ally phone and enter the sweepstakes for a
chance to win the ultimate Iron Man 2 prize package:
- LG Ally and 1 year FREE service contract
- 2 tickets to the
U.S. premiere of a Marvel movie - 55-inch class LG "Infinia" LED
HDTV and LG Network Blu-ray Home
Theater System
LG will host an event in New York on May 11 that
will engage movie fans and gadget gurus alike. The event will boast a
variety of Augmented Reality experiences as well as give attendees a
hands-on look at the LG Ally. The event will also feature three
futuristic concept phones from the LG Design the Future Challenge.