The Millennial Media SMART Report shows that he U.S. mobile Web increased 2% month over month to 73.3M users,
according to Nielsen. .They showed Social
Media was highly leveraged across a broad range of verticals, represented
11% of all campaign actions on Millennial network in April.
The average user session time
decreased to 4:43 for April while average monthly page views per user
decreased to 122.
As reported in March's Mobile Mix, Android ad
requests grew 77% month-over-month. Since January, Android has grown
282%
- 13% of advertisers used rich media creative in April, a slight
decrease of 1% month-over-month. - Average user session time of 5:02 (min:seconds).
- Apple ad requests decreased 17% month-over-month.
- Since January, Apple has grown 1.5%.
- RIM ad requests grew 10% month-over-month. Since January, RIM has
grown 36.2%.
Millennial Media's U.S. unique audience reach
increased slightly in March, from 59.6M to 60M unique users according to
Nielsen.